Arts, AV Technology, and Communications

About This Cluster

Arts, AV Technology, and Communications careers encompass designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services.

Skills and Interests

Skill Skill Description
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Speaking Talking to others to convey information effectively.
Time Management Managing one’s own time and the time of others.
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Writing Communicating effectively in writing as appropriate for the needs of the audience.
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.
Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Monitoring Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Coordination Adjusting actions in relation to others’ actions.
Interest Interest Description
Artistic Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.


Many occupations in this cluster typically require a bachelor’s degree, although specific designations vary. For example, public address system announcers typically need a high school diploma or equivalent and short-term on-the-job training, and art directors typically need a bachelor’s degree and 5 or more years of experience in a related occupation.

Career and Technical Education Programs:

Jefferson-Lewis-Hamilton-Herkimer-Oneida BOCES:

St. Lawrence-Lewis BOCES:

Local College / University Majors:


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Earnings and Outlook

According to the Bureau of Labor Statistics, there were about 1.8 million jobs in the occupations that are assigned to the arts, audio/video technology, and communications cluster. Median annual wages for these occupations ranged from $24,220 for floral designers to $83,000 for art directors.

BLS projects most job openings in the arts, audio/video technology, and communications cluster to be in occupations assigned to the visual arts pathway, which includes graphic designers. This occupation is projected to have the most job openings in the cluster.


Extended Interviews