Marketing


About This Cluster

Marketing is the promotion and selling of products or services. Marketing includes not only the design of advertising campaigns, but market research into target audience and promotion effectiveness as well. If you’re an artistic person, Marketing offers the opportunity to be very creative and work across many platforms, from television to print to digital and social media. If you’re more analytical, you can put your deductive skills to use by gathering, tracking, and analyzing various kinds of data.


Skills and Interests

Skill Skill Description
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking Talking to others to convey information effectively.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.
Social Perceptiveness Being aware of others’ reactions and understanding why they react as they do.
Monitoring Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion Persuading others to change their minds or behavior.
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Negotiation Bringing others together and trying to reconcile differences.
Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Coordination Adjusting actions in relation to others’ actions.
Systems Evaluation Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Time Management Managing one’s own time and the time of others.
Operations Analysis Analyzing needs and product requirements to create a design.
Management of Personnel Resources Motivating, developing, and directing people as they work, identifying the best people for the job.
Writing Communicating effectively in writing as appropriate for the needs of the audience.
Systems Analysis Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Learning Strategies Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Service Orientation Actively looking for ways to help people.
Instructing Teaching others how to do something.
Interest Interest Description
Enterprising Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Education

Emblem-Color  SUNY Canton Degree Programs:

www.canton.edu  State University of New York at Canton
Northern New York’s two and four-year college for technology, health, management and public service.

Marketing Management (minor)
Management B.B.A.

 Local College / University Majors: 
 Certifications: 

Earnings

According to the Bureau of Labor Statistics, median annual wages for these occupations ranged from $18,960 for cashiers to $123,220 for marketing managers.