Marketing

Ready! Set! Sell!

People who work in this exciting field help sell products, create brands and study how we live and shop.

It’s a great field for anyone who likes to learn about people and flex their problem-solving skills. Let’s dig in!

Job facts!

There are over 8,892 marketing and advertising businesses in New York. If that sounds like a lot of job opportunities, you’re right!

What sort of jobs can I get?

The world of marketing offers many different career paths. You might help make ads, research shopping habits or work in sales. The sky’s the limit!

Public Relations Specialist

Build media relationships, write press releases, create content for communication channels, prepare speeches, research market trends, and implement internal communication strategies.
  • Education
    Bachelor's Degree in Public Relations, Communications, Journalism or related field
  • Pay range
    $40,000 - $60,000 USD Entry Level

Market Research Analyst

Analyze consumer data, conduct surveys, employ statistical techniques, monitor market trends, and provide strategic recommendations based on competitive analysis for informed decisions.
  • Education
    Bachelor's Degree in Market Research, Statistics, Mathematics, Business or related field
  • Pay range
    $45,000 - $60,000 USD Entry Level

Ad Agency Rep

Manage client relationships, coordinate campaigns, and ensure advertising strategies meet client goals and deadlines.
  • Education
    Bachelor's Degree in Marketing, Advertising, Communications or related field
  • Pay range
    $40,000 - $60,000 USD Entry Level

Career spotlight!

Robert L Gould
Customer Service Agent
Joel Lalone
Marketing and Research Analyst
Taylour Leone
Public Relations Specialist
Steve Chirello
Advertising Agency Representative
Tim Sweeney
Advertising Manager
Marshall Weir
Marketing Consultant
 
Matthew Sourwine
Creative Consultant

From coffee products to puppets?

Jim Henson, the creator of the Muppets, started out working in an ad agency where he made ads for coffee. Strange, but true.

OK. What about school?

Explore schools to help you cultivate a great career!

Check em' out!

Can I get help paying for the classes I need?

You bet. SUNY (State University of New York) offers scholarships to help pay for school. Want to see if they’ve got one for you?

Have a look!

What other options do I have?

Here are a few jobs sharing the same sort of skills.

Merchandiser

Optimize product placement, manage inventory, create attractive displays, plan promotions, implement planograms, and launch new products with effective merchandising strategies.
  • Education
    High School Diploma or equivalent
  • Pay range
    $30,000 - $50,000 USD Entry Level

Sales Manager

Developing sales strategies, leading teams, building client relationships, providing training, staying informed about industry trends, and leading negotiations for success.
  • Education
    Bachelor's Degree in Business Administration, Marketing or related field, relevant coursework or experience in sales is often beneficial
  • Pay range
    $50,000 - $70,000 USD Entry Level

Marketing Consultant

Meet clients, analyze goals, conduct market research, develop strategies, plan and manage campaigns, implement digital marketing, and maintain client relationships efficiently.
  • Education
    Bachelor's Degree in Marketing, Business, Communications or related field
  • Pay range
    $45,000 - $65,000 USD Entry Level
Girl studying with laptop in university class

Unsure if Marketing is the path for you?

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